who are you?  this is me.

do you let your experiences define you? or do you let them repurpose you for something more?

i am the guy you don't need until you need a guy you can't seem to find

   watch the video here  

joe slagle

Joe Slagle - Independent Marketing Management Consultant & SQL dba

Multi-faceted full-service marketing management consultant of 30 years specializing in data projects in the strategic planning, sales, marketing, and customer service cycle: data acquisition from primary & secondary sources, site & market analysis, demographic analysis & modeling, and data integrations, migrations, and analysis.   Skilled at bridging the gap between IT and marketing - storing, mining, then using data intelligently.   Proficient in all technical & creative aspects of establishing a website and social presence, including IP and domain ramp-ups, DNS management, SEO, analytics, and email marketing & testing.   Competent in implementing and administering a variety of cloud-based solutions such as Rackspace, AWS, Azure, and Microsoft 365 solutions.   I have a knack for managing exceptions - probabably because I'm exceptional.   Available for recurring and ongoing services as low as $45/hour.   Connect with Joe using this Microsoft Bookings form or on social media (links in footer).

@joecslagle #humanityothersyourself
the work & education experiences that made me

Joseph C Slagle dba Plateau Marketing

Apr 2003 - Present

I started Plateau Marketing with the goal of implementing GoldMine and parlaying into services I performed at Havill.  I parlayed into a whole new set of services.  I became the go-to partner for leads needing something more, usually larger clients (25 to 300 seats) looking to integrate, report, and/or feed CRM data with data from other line of business apps.  I quickly found myself architecting or programming integrated solutions and apps, taking advantage of the GoldMine API and SQL back-end, even implementing & integrating telephony solutions with CRM, training &/or hiring staff, overturning IT departments, and providing remote ongoing dba services.

Havill & Company, Inc.

Senior Consultant / Adjunct Senior Consultant
Feb 1993 - Apr 2003
Feb 2013 - May 2023

My consulting career started in the B2B market research trenches, involved in all aspects of a multi-client service station demand forecast for the who's who of the petroleum equipment industry.  Found & developed statistically relevant sample lists/sizes, developed research scripts, conducted telephone interviews, tabulated data & projected to the population, and wrote/edited the final report, and presented results to clients.  Six months later I was managing follow-up research projects.  In 1995, we were the first consulting company to quantify opportunity in the commercial fueling & fleet card market.   By 1997, I managed an abstract of the D&B business database in MSSQL for use in targeted direct marketing efforts for the Shell Fleet Card portfolio - a service provided for 20 years.   In 2000, I architected a multi-tenant web-based CRM for our petroleum vertical.  It still runs today. In 2013, I returned on an adjunct basis to manage marketing database builds for two fleet card clients and also co-managed a service station nozzle inventory research project for one of the Big Three (2017).  In 2020 & 2021, I returned full-time on an intentional two-year consulting sabbatical to overhaul a Havill online initiative.  First extended into 2022, then asked to contract through May 2023, the terms of our engagement were left unfulfilled.  While I am extremely proud of the work I did at Havill, I no longer deliver my services through them, endorse them, or recommend them as a partner.

Education - Bowling Green State University

Aug 1985 - Dec 1988

Math was always my passion and I entered BGSU as a Management Information Systems major.  I took the Intro to Speech class first semester and realized I didn't know how to communicate well and wanted to learn everything I could about communication.  So many clients have said, "your'e technical, but you know how to talk!"  Degree:  Bachelor of Arts in Communication.  Major: Interpersonal & Public Communication.  Focus: Hospitality Management.  Minor:  Industrial/Organizational Psychology.   Active in University Activities Organization - served as Spotlight Entertainment Director scheduling local music acts, running sound boards, and providing dj services.  Inaugural organization rep to Dry Dock, an on-campus alcohol-free club ( see article on page 5), and organizational rep to Undersgraduate Student Government.

the Other Experiences that made me who I am

1982 - 1992

At 14, I manned the store on Tue evenings & weekends and taught BASIC classes @ Video Computer World.  At 17, I spent 2 1/2 seasons @ Yogi Bears Jellystone Park in Angola, IN.  At 18, I started working in the BGSU dining halls and became their second student manager a couple years later, running dining halls in absence of FT management.  After 6 months @ O'Charleys in Lexington, KY, a summer managing a bar in BG, I landed for 2 years @ Tee Jaye's Country Place in Columbus, OH (get the barnyard buster!).  In 1991, I returned to Toledo to manage the concessions and clubhouse bar @ the now-defunct Raceway Park, where I was supposed to get involved in PR and trained as a backup track announcer.  Instead, I ended up being the opening Food & Beverage Director for the first Class 2 Thoroughbred and Quarterhorse track in the Dallas-Fort Worth metroplex.  I had a whole two weeks to develop a menu, buy equipment, prep a menu and secure suppliers before opening day.  Went through a semi of kegs.  The other guy was overwhelmed and quit.  After 2 years of working 6 1/2 days a week, I was tired, returned to Toledo, and landed at Havill.

the work & education experiences that made me

Born & raised in Toledo, OH (mostly in burb of Oregon), I attended college down the road in Bowling Green.  I capitalized on my food & beverage experience until I found an opening that would include marketing.  I learned how to run a business instead.  I returned and settled in Toledo, entering marketing consulting, married, had a kid, volunteered a few years with JA, became ultra-involved in my now-defunct traditional ELCA church (and others) through 2020. Fell into auto-pilot somewhere and bad choices led to divorce. Alcohol-free and flying my own plane since 2019.  Very proud father of an amazing young woman & college-student (go Tigers!).  Dog dad (he goes everywhere I do).  Bad golfer.  Foodie.  Cook.  Co-piloting my plane for life now with an amazing social media marketer & life and wellness coach based in Pittsburgh, PA - we split time between cities and maintain home offices in both locations, sharing a passion for meaningful work as part of a joyful life and co-creating your own happy existence in the universe.

joe's brands and venture projects

Joe Slagle is me.  Plateau Marketing is my business entity for delivering ad-hoc 1099 services.  Twist Marketing Logistics is a future entity for templated services.

JC's Network is a very personal altruistic endeavor for humanity, bootstrapped by me.

Other brands listed are registered entities and personal venture projects in progress.

All development & creative work on these entities is mine and I manage all aspects of the sites & social presence.

joseph c slagle dba plateau marketing
joe slagle
est 1967
@joecslagle
#humanityothersyourself

me.  eclectic, eccentric, and passionate.  determined & analytical.  i love a good challenge or puzzle.  my mother will tell you stories about how i disassembled household items before i could walk.  creative, not artistic.  who i am as a consultant is rooted in who i am as a person.

joseph c slagle dba plateau marketing
plateau marketing
est 04.03.2003
@plateaumktg
#repurposeeverything

my business.  services delivered through plateau marketing include: data procurement, enhancement, modeling, analysis, migration, integration, reporting, dashboarding, SQL dba services, and consulting.  typical clients want to work with data from multiple systems (CRM, ERP, accounting, and other line of business apps) in one place or otherwise smash it together for intelligence in support of sales, marketing, and customer service initiatives.

visit jcsnetwork
jc's network
est 02.23.2023
@jcsnetworkdotorg
#jcsnetwork #givewhatyouwant
#foodpantries

my project for humanity.  anyone with a phone should be able to help themselves or someone else find food, shelter, or other basic human need. jc's network enables non-profit & faith-based operators of food pantries, shelters, free stores, etc. to register and maintain its own listing and provides ministry management tools for volunteers, guests, and ministry partners. a network of people helping people. my altruistic outlet.

twist marketing logistics
twist marketing logistics

plateau marketing exists for ad-hoc delivery of services to bootstrap my life and the platform I am developing for jc's network.

twist marketing logistics will provided templated services managed and/or delivered over a the framework developed for jc's network. this is a boutique offering through a limited network of independent consultants in 2024.

joseph c slagle dba plateau marketing
no bad karma, llc
est 02.23.2023
@nobadkarmadotcom
#nobadkarma #givechoicespurpose

a podcast where i muse on lessons learned from my bad choices in life, so you can give your choices a purpose bigger than yourself.

joseph c slagle dba plateau marketing
no bad canna, llc
est 04.20.2023
@nobadcanna
#nobadcanna

cannabis saved my life. i would have fallen off the wagon or worse without it. today, i barely touch it.

but in my recovery journey and quest for products that were good for ME, i found there is indeed bad canna, a horrible stigma, and a tremendous lack of information that might actually help someone.

no bad canna, llc was established as a Ohio-based recreational venture concept with this in mind. a prospectus will be available in early 2024.

joseph c slagle dba plateau marketing
the good cannabis company, limited
est 04.20.2023

the good cannabis company, limited was established as a Ohio-based recreational venture concept to fund a specific social cause. a prospectus will be available in early 2024.