Following are highlights from some of the key projects, grouped into four categories: Market Research, Analysis and Database Development, Customer Relationship Management (GoldMine), and Comprehensive Projects. Comprehensive Projects are usually long term and involve many disciplines.
U.S. Truck Stop Market Research Study (Confidential, 2001) – Assisted with the preparation of market data on the national truck stop market in support of anti-trust litigation.
The U.S. EPA Regulated Refueling Facility Market Forecast, 2000-2005 (Multi-Client, 2000) – Assisted with the preparation of national refueling facility statistics using state underground storage tank databases.
The Commercial Fleet Market Forecast, 1999-2001 (Multi-Client, 2000) - Assisted with the preparation of market statistics and stratification of survey statistics to the population for national study of the commercial fleet refueling market.
The U.S. EPA Regulated Retail Gasoline Service Station Market (Multi-Client, 1998) – Supervised a project manager on all aspects of syndicated study capturing equipment inventory, regulatory compliance, and trends at nations refueling facilities.
Risk Managed Fuel Market Opportunity (Comdata, 1997) – Managed primary and secondary research study to determine the opportunity for a risk managed fuel offering from a national provider of products and services to the trucking market.
Fleet Market Potential: A Ranking of the Top 50 MSAs (Mapco Petroleum/Williams Energy, 1997) – Provided market statistics in a project to rank the Top 50 metropolitan areas according to fleet refueling market potential.
Competitive Analysis of the Hex Key Market (Danaher Corporation, Allen Division, June 1996) – Managed a detailed competitive analysis of the “Allen wrench” market for Danaher Corporation (which owns the Allen branding). Study included detailed compilation of manufacturing cost models for each competitor.
Truck Stop/Travel Plaza Market Research Study (Mapco Petroleum/Williams Energy, 1996) – Managed secondary research study for executive team evaluating growth opportunities for truck stops and travel plazas.
The DOE-EPA Regulated Commercial Fleet Market Fuels, Equipment, and Services Forecast 1994-2000. (Multi-Client, 1995) – Managed syndicated study of the commercial fleet market. The study, which was based on executive telephone interviews with over 1,400 fleet administrators, was the first study to quantify the fleet refueling market. Study also included a forecast of trends in retail refueling stations and card fleet card programs. More than 30 major oil companies, petroleum equipment manufacturers, credit card companies, and the Environmental Protection Agency sponsored this research.
Interstate Highway Strategy Analysis (Williams Energy, 1995) - Managed secondary research study for executive team evaluating growth opportunities for truck stops and travel plazas.
The New European Petroleum Equipment Market For Gasoline Service Station Products and Services (Multi-Client, 1994) – Managed secondary and primary research study to determine state of petroleum equipment industry in 16 European countries. Study results included development of country, manufacturer, distributor, and marketer profiles for each country.
Truck and Bus Body OEM Refinish Paint Market (PPG Industries, Inc./Fleet Market Research Group, December 1994) – Managed primary and secondary research study to quantify the opportunity and price, quality, and service concerns for paint products used by OEM truck and bus body manufacturers.
Mexico Market Development Study - Bemis (Bemis Company Paper Bag & Film Divisions, August 1994) – Managed secondary and primary research study for leading packaging manufacturer to determine market opportunities in Mexico as a result of NAFTA (North American Free Trade Agreement) legislation. Research included competitive study of paper and film packaging industries as well as detailed interviews with end-users of packaging material (Purina, Proctor & Gamble, Kellogg, Kimberly Clark, etc.). All interviews were conducted in Spanish. Project resulted in successful entrance into the Mexico market.
Analysis and Trends, A Study of the 1992 Tank Market (Confidential, 1993) – Detailed overview of the shop fabricated and field constructed aboveground and underground storage tank markets. Prepared in support of anti-trust litigation.
The following list details database related projects managed by Joe Slagle. For the sake of brevity, some are summarized at the conclusion of this list.
Prospect Database Development: Fuelman of Oregon/Truax Harris Energy (2002)
Market Opportunity Analysis: Fuelman of Mississippi and Tennessee (Fuelman of Mississippi and Tennessee, 2001)
Market Opportunity Analysis: Fuelman of Minnesota. (Fuelman of Minnesota, 2001)
Market Opportunity Analysis: Cardlock Fuels Systems, Inc. (Cardlock Fuels Systems, Inc., 2001)
Market Opportunity Analysis: Commercial Fueling Network (CFN, 2001)
Underground Storage Tank Database Compilation: GE Capital (GE Capital, 2001) – Prepared database of underground storage tank prospects in 6 states to be used for rollout of alternative fuels program.
Prospect Database Development: Fuelman of Southern Florida (multiple incidents - 2001)
Prospect Database Development: Vehicare (multiple incidents - 2001)
Texaco and Shell Customer Database Analysis (2001) – Prepared detailed analysis of Texaco and Shell Commercial Gasoline Credit Card portfolios. Analysis included profiles by business type, fleet size, business demographics, and credit worthiness. Analysis included analysis of portfolio losses. Project also included a revenue analysis and retention analysis.
Mobil Market Opportunity Analysis and Customer Profile (1999) – Prepared detailed profile of the Mobil Commercial Gasoline Credit Card portfolio. Analysis included profiles by business type, fleet size, business demographics, and credit worthiness. Project also included a detailed overview of market opportunity, market share, and portfolio performance by region, state, and metropolitan area.
Texaco Prospect Marketing Model (1999) – This project involved analyzing the customer database for the purposes of developing a predictive model to determine whether prospect s should be pursued by direct mail, telemarketing, or personal selling.
Texaco Customer Database Analysis (1999)
Various Technical Support (Regular Accounts) and Training Engagements (1996 to present)– Provided telephone and on-site technical support to client using GoldMine and GoldSync software versions 2.x through 5.xm, GoldMine Sales and Marketing, and GoldMine Everywhere Web and Thin Client, on various operating systems and network configurations. Clients have included small, mid-sized, and Fortune 500, and Fortune 100 businesses.
ACS State and Local Solutions
Fuelman of Mississippi, Fuelman of Michigan
Numerous national and Toledo based companies
Numerous Shell, Texaco, and Citigroup sales representatives, jobbers, and distributors over the 1996 to present time frame
Custom Database Report Development - Prepared custom database reports using Crystal Reports to be used with custom GoldMine and/or third party databases.
Custom Technical Support Documentation for Shell Fleet Marketing Program participants (1995 – 1998) – Prepared detailed technical support documentation to be used by internal Havill Consultants staff, administrative personnel in district and corporate IT offices for Shell Oil Products Company.
Custom Corporate Training Documentation for Shell Fleet Marketing Program participants (1995 – 1998) – Prepared “Train-The-Trainer” documentation for corporate training staff for initial rollout of 1,000 unique GoldMine systems equipped with unique customer databases. Material was used subsequent to rollout for training new sales reps, wholesalers, and dealers.
Internet Based CRM Tools – Managed technical development for Havill’s e-salessupport, e-marketopportunity, and e- marketcommunication platforms.
Texaco and Shell Fleet Marketing Program (Associates First Capital Corporation - now Citigroup, 1999 to 2015) - This project involves providing ad hoc day-to-day marketing support to a commercial sales team and select Shell and Texaco account reps, gasoline wholesalers, and dealers. Support includes the development of geography specific prospect databases, the distribution of that data electronically over the Internet, through GoldMine, and through printed material. Support also includes managing approximately 10 targeted direct mail and telemarketing accounts each year.
Compiled 1999 marketing database of over 500,000 unique business prospects
Managed marketing support program based upon two to three unique databases, per year, of 500,000+ prospects
Leads assigned and distributed to rep, wholesaler, and station managers
Managed internet-based lead delivery system for program users
Provided leads in customized GoldMine contact management software
Managed 10 targeted direct mail and telemarketing campaigns per year
Shell Fleet Marketing Program (Launch 1995-1996 through 1998) – This project involved provided day-to-day marketing support to the Shell Oil Products Company fleet card manager, her staff, and a staff of over 200 retail account reps, 450 wholesaler organizations, and a subset of the 4,500-member dealer network. In short, this support included the development of prospect databases to be used for gasoline credit card solicitation, then coordinating the distribution of those leads via customized GoldMine databases and pre-printed lists.
Annual compilation of database with 1,000,000 businesses (50% credit pre-approval)
Updated database mid-year
Assignment of leads to nearest retail location (of 9,500 in US)
Distributed leads to sales rep, wholesalers, and station managers
Provided pre-printed leads upon request
Customized of 1,000 unique GoldMine databases and systems.
Developed users guide
Developed train-the-trainer material for corporate training staff
Distributed leads to mail house for national mail campaigns, twice annually